Read this case describing how Target used analytics to identify certain customers:https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/ What was the Question guiding their Analysis? What were the Concepts? Can you guess what analytic techniques they used? What were the Results? What value did the analysis create? For whom? Reflect on the ethics of […]

In a research paper, Boldt et al. (2016) uses Facebook data to predict the sales of Nike. What is the business value of this? For whom? Is there a risk that the prediction will be biased? By what? Are they successful in building a predictive model? This is […]

In the city of Västerås, Sweden, the number of pedestrians and cyclists are counted in different places around the city. A dashboard showing the counts is available online: https://data.eco-counter.com/ParcPublic//?id=4615 By looking at the calls the webpage makes, we can get the data source for the different counters, for […]