A key challenge to marketing campaigns is to target the customers that are likely to buy, and not waste time and money on those who are less likely to buy. On Kaggle, there is a dataset from a Portugese bank’s marketing campaign. See Bank marketing campaigns dataset | […]

Use the data available at https://www.kaggle.com/kolawale/focusing-on-mobile-app-or-website What Questions can you formulate, considering the data you have? What Conceptual reasoning do you suggest? What Analytics approach could be appropriate? What Results do you get? On Kaggle, users can submit reports on their approaches. Now have a look at one […]

Analysis should create some sort of value. It can support decision-making, personalize an experience, or predict and avoid mistakes. Sometimes we have to remind ourselves of what “value” the analysis should deliver, and to whom. What distinguishes Business Analytics from other Analytics (including the generic data-centered “Analytics”) is […]

Which of the following companies will first go bankrupt*: Facebook, H&M, or Tesla? Use the Analytical Diamond to structure your analysis. Specify/rephrase the Question as needed. Make assumptions where needed, and be explicit about them. Define Concepts according to your understanding of the phenomenon – or previous research […]

In the city of Västerås, Sweden, the number of pedestrians and cyclists are counted in different places around the city. A dashboard showing the counts is available online: https://data.eco-counter.com/ParcPublic//?id=4615 By looking at the calls the webpage makes, we can get the data source for the different counters, for […]

Challenge: Decompose a research paper into the four parts of the diamond Instructions Find a research paper that concerns something of interest to you. It can be an excerpt from a book (even textbook), an article published in a journal or conference proceedings, or an open-access paper. Use […]